In an era when it seemed vital to stand out, MUJI was born from a philosophy of eliminating flashiness. By focusing on the basics, MUJI created products with a wider range of use, trusting that the user would utilize each item in their own way.
1987
Made with plain kraft paper. Planner is divided by week and shows the days of the week but no dates, offering wider options for usage.
2017
Made of soft polyethylene that is easy to use, even for children. Cold- and water-resistant, so can be used in the refrigerator or bathroom.
