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" SUBTRACT "

It’s common to add extras to products to make them stand out or as a way to increase their price. MUJI questioned the practice of pricing based on extras that were not relevant to the actual product, instead of pricing items based on their intrinsic value. We subtract all the unnecessary “extras’ when creating products, resulting in products that convey a pure attractiveness in a straightforward way.

COTTON WASHED SHIRT

1983

Our Cotton Washed Shirts eliminated the starch and ironing that cover the texture of the cotton material. Providing a comfortable, worn-in fit from the start.

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POLYPROPYLENE FILE BOX

1993

Our file boxes are made from tough, sturdy material. Uncolored for a simple, clean look.

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